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Reading Between the Lines

Parsons · graduate thesis · 2023 to 2024

Reading Between the Lines

a museum about New Harmony, Indiana, one of America's first socialist experiments. everything on the walls is true. a UV flashlight shows graffiti about what the museum left out.

the installation · May 2024
the gallery, from the entrance
the gallery, from the entrance
the gallery, toward the documentary
the gallery, toward the documentary
rolecurator, designer, and builder, solo
skillscuration · research · exhibition design · information design
budget$200, self-funded
whereParsons School of Design
timelineSeptember 2023 to May 2024
materials40% reused
the problem

misinformation isn't always a lie. institutions shape what we believe through what they choose to show, and a museum's voice is hard to question.

the work

i researched New Harmony and built a whole museum about it alone: wall text, portraits, a documentary, audio, and brochures. then i added a second layer of graffiti, invisible until you shine UV light on it.

the outcome

visitors walked in trusting the museum and, flashlight in hand, started questioning it. i added new graffiti during the run, so the critique kept growing.

This exhibit completely changed how I'll approach museum information in the future. I never realized how much power lies in what institutions choose NOT to show us.a visitor
by the numbers·
12+museum pieces
3layers: wall, UV graffiti, film + audio
200years of history researched
chapter 01two layersthe museum, and the graffiti on top of it
the surface museum

every signal of a real museum

i studied museum conventions, from type and wall text to framed portraits and narration, and copied what makes them feel authoritative.

"legacy and present day" wall
"a day in utopia", an audio piece
the documentary
the documentary
me, adding UV graffiti to a portrait
me, adding UV graffiti to a portrait
UV flashlights at the entrance
UV flashlights at the entrance
the hidden layer

graffiti under UV light

i wrote the graffiti by hand, straight onto the museum: on the portraits, next to the documentary, across the wall text.

it points at omissions and framing and never invents facts. a project about misinformation couldn't make its own.

the build01
01researchRobert Owen's writings, the New Harmony collections, old newspapers, and how the town presents itself today.
02copying the institutionthe type, layouts, display cases, and voice that make a museum feel trustworthy.
03material testsinks, paints, and papers, until the graffiti disappeared in normal light and read clearly under a flashlight.
04two scriptsa visible history that leaves things out, and graffiti that fills them in.
the constraints02
01a tiny budgetreused display materials, scrap from the fabrication labs, borrowed equipment, and skill swaps with classmates.
02one personevery piece of research, writing, design, film, and fabrication.
03true, all of itthe museum could leave things out, but it could never say anything false.
04not a lecturevisitors had to find the critique themselves, with a flashlight, instead of being told.
the reveal
the
the "Visit New Harmony" brochure at the exit
the exit

the brochure explains it

a tourist-style brochure at the door explains the project and points to media-literacy resources.

the documentary

the museum's film

the documentary from the installation, with its authoritative narration.

what i learned·

omission shapes what people believe more than outright lies do, because every fact on the wall still holds up.

visitors took the museum at its word at first. i had earned that trust with the same things real museums use: the type, the framed portraits, the narration. having to search for the graffiti with a flashlight is what got people reading closely.

it also raised a question about my own role. an exhibition about misleading exhibitions can mislead too, so the brochure at the exit matters as much as the graffiti. it explains the project and points to media-literacy resources, so nobody leaves with the wrong idea.

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