brand identity for a fictional teleportation technology.
a brand identity for portal, a fictional teleportation technology: logo system, custom type, palette, and the touchpoints a traveler would meet.
concept to system, solo, for a course. the full brand site is built as its own page.
a complete fictional brand that reads as infrastructure, not sci-fi. outcome / what it taught you — one line
portal is a brand for a teleportation company that doesn't exist yet. the identity had to feel like infrastructure, not sci-fi: a logo system that scales from a signage mark down to an app icon, custom type, and a palette applied across every touchpoint a traveler would meet.
the full brand site is built as its own page and embedded below. open it in a new tab for the full-screen version.